Implementing a Basic Solution or All the Way?

Despite the potential benefits of CRM, some Real Estate Businesses opt to implement very basic solutions that offer limited functionality. Some use simple solutions that have been added onto either property management solutions or even web based property listing solutions. The issue related to these solutions is that they cannot be modified to suit individual firms and tend to be a locked down control system in favour of the principal. This stops agents from using the system properly and instead run their own solution side by side to track customers. This usually eventuates to frustration due to the agents realisation of the benefits of a more complex CRM solution, and that they are unable to fully benefit from their own solution due to the lack of complexity and customisation available.

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Interested in finding out more about the concepts of using Customer Relationship Management (CRM) for Real Estate.

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Request Property Management Datasheet

‘Property Management’ extension for Microsoft Dynamics CRM that allows real estate and property management organisations to capture property related information.

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Microsoft Dynamics CRM Case Study

International real estate firm improves productivity and increases revenue with integrated and highly customised CRM.

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