Real Estate agents are finding it increasingly difficult to retain their existing clients or gain new business; life in the Real Estate world is not as easy as it once was. With increasing demands, knowledge of customers and a host of new competitors flooding the market, agents are forced to face the difficult challenge of meeting the increasing needs or wants of customers, therefore the implementation of a customer focussed solution was the key to solving the increase of issues presenting the Real Estate sector. CRM solutions provide the Real Estate industry with client focused business strategies that responds to all aspects of the industry. CRM enables you to build strong, lifelong relationships with customers and in addition it supports lead management, sales, marketing, customer care and services. CRM assists property professionals to understand and manage their most valuable asset their customers, and in turn contributes to increased profitability.